Meta-approved templates to reopen conversations, AI replies within the 24-hour window, and rules by your schedule. You automate the repetitive and your team steps in when it matters.
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Messages that follow WhatsApp’s rules to start or reopen a conversation.
You define what happens in and out of hours, and when it routes to your team.
The AI replies freely while the chat is active; outside that window, it uses templates.
WhatsApp Business has strict rules: within 24 hours of the customer’s last message you can reply with free text; outside that window, only with approved templates. WAG handles that logic for you —it replies with AI when it can and uses templates when it must— so you automate without risking your number.
Automating isn’t blasting messages to strangers: that earns you blocks and loses you the number. Automating well is answering instantly what the customer asks, reopening conversations with messages Meta approved, and letting your team step into what truly needs it. That’s what WAG does.
Automate the repetitive and predictable: prices, hours, availability, the first “hi” after hours, an appointment reminder. Leave to people what needs judgment: a complaint, a negotiation, a special case. WAG gives you the control to draw that line where it makes sense for your business.
To start or reopen a conversation outside the 24-hour window, WhatsApp requires templates pre-approved by Meta. It’s their way of curbing spam. WAG works with those templates, so your messages go out within the rules and your number stays healthy.
Every time a customer messages you, a 24-hour window opens in which you can reply with free text. After that, you can only reach them with a template. Tracking that by hand is a headache; WAG does it for you and automatically picks the right way to reply.
WAG’s automation doesn’t live in isolation. Inside the window, the AI answers with your business knowledge; outside it, templates take over. It’s one smooth conversation for the customer, even as every rule of the official API is respected behind the scenes.
Combine it with:
We’ll show your own case working in a demo.
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